One of the areas many businesses, big or small, often struggle with is marketing and establishing their presence. Sadly, many great businesses with stellar service or products often go unnoticed due to their sheer lack of marketing capability. But there are many ways that even the most unnoticed business can garner attention. From digital marketing to traditional marketing methods, these techniques aren’t just exclusive to multi-million dollar companies- they’re also for small-to-medium businesses.
One of the easiest ways to garner interest in your business is to hold an event.
An event that lets you talk to your customers and gives your business a reason to celebrate. But why does this work, you may ask. Let’s take a look at those below.
Solidify Your Branding through Events
Small businesses need to constantly build their brand and increase brand awareness. Being that they’re small, they need to keep expanding their reach, all while developing loyalty and honing your relationship with your current client pool. This will also increase your sales and even bring more eyes into your product. How do you hammer your branding during events? Keep your logo visible.
Your logo should be emblazoned in a prominent location in your physical store, or it should be in the packaging or cover of the items your clients will bring home. You don’t want it too intrusive that potential customers who see it will be turned off by the gaudy branding, but you don’t want it to be invisible that people barely notice. A good logo is something that’s elegant and eye-catching but doesn’t scream and put people off.
Get Closer To Your Customers
We tend to hold people we are personally connected to positively. And for businesses, if they can establish a personal connection, their clients are more likely to become repeat customers. They will respond more positively to their future efforts (and failings, too!).
An event is an effective way for business owners or staff to casually interact with their current clientele, creating even stronger bonds. You can rent a boat for corporate events so that you and your customers have a nice atmosphere to mingle in. Or you can even turn your facility into an event facility for the night to zone in the “casualness” and connection with your customers.
It’s a Great Chance To Network
When you launch your event, it’s just your customers and potential customers who will attend. Extend your invitations to fellow businesses, especially ones that operate near your business. Creating working relationships with your neighboring businesses benefits you in many ways, namely potential for collaboration and the link to a network of businesses within your proximity. This might not seem like much of a benefit. Still, when you have access to service providers who are willing to work with you in a business-to-business capacity, you’re going to enjoy considerably better service at better rates too.
Holding parties and events can provide a relative boost in your coffers, as ticket purchases can drive up your sales. Of course, you can opt to make the event ticket-free, but keep your store open and derive your profits from that. Another idea is to create limited-edition products that can only be purchased during that event, as most people are enamored with limited edition products.
As Well As Publicity
Entrepreneurs are always thinking of methods and tactics to promote their business and put it in the spotlight. Holding an event, be it a holiday celebration or a launch party for a business re-branding, will significantly boost the attention of your business. The noise and vibrancy of your event itself will be significant. You can also opt to lean on a theme that’s critical to your business.
Doing so will get people interested in your business and increase the chances of converting interested people into paying customers. It would also be wise to get social media influencers or even just generally social-media active people on board on this part as they will be sharing their experiences in your event (and business) on a public platform that will bring your product even more eyes.
It’s a Time For Everyone to Enjoy
You can simply use this opportunity to kick back and relax and to have fun with your clients and staff. It doesn’t have to be a very serious event. It can really just be a celebration of sorts to empower your staff and your clients. Regardless, it will still bring attention to your business, and that’s the welcome attention you deserve.